Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
30.12.2014
Verlag
LAP LAMBERT Academic PublishingSeitenzahl
244
Maße (L/B/H)
22/15/1.6 cm
Gewicht
381 g
Sprache
Englisch
ISBN
978-3-659-66633-9
This study examines the impact of advertising and the relationship between the advertising and pricing. It also determines the level of Consumers Online Purchasing of Air Asia E-Ticketing among students of Asia Pacific University (APU) in Malaysia. The factors which are mainly investigated are the advertisements, pricing strategies and E-Purchase of Air Asia Tickets. Many of us believe that Advertisements are deceptive whether it is in online or offline form. But in fact, it still influences the consumers to purchase. This research provides the in-depth understanding of how AirAsia applies factors such as "Advertising and elements in advertising like splendid Pricing strategies" to impact the purchase decisions. A quantitative approach of using Questionnaire was chosen for data collection.
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