Participatory Culture, Community, and Play Learning from Reddit

«Adrienne L. Massanari has written the definitive primer on Reddit, in all its contradiction and complexity. This accessible book provides an invaluable contribution to the ongoing debate over 'Web 2.0', what it is, what it isn't, and what we might reasonably expect from platforms that rely on user-generated content.» (Douglas Rushkoff, Professor of Media Theory and Digital Economics, Cuny/Queens)
«Adrienne L. Massanari takes us on a deep dive into Reddit's complex ecosystem of memes, bots, drama, and 'karma' illuminating the local norms and technical algorithms by which it both functions and malfunctions. Her book is a valuable contribution to the literature on Internet culture and its discontents.» (Julian Dibbell, Author of My Tiny Life: Crime and Passion in a Virtual World)