Retail Performance Management in the Luxury Industry Status-quo and Future Outlook
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Sprache:Englisch
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Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
19.03.2015
Verlag
GRINSeitenzahl
84
Maße (L/B/H)
21/14.8/0.7 cm
Gewicht
135 g
Auflage
2. Auflage
Sprache
Englisch
ISBN
978-3-656-91778-6
Academic Paper from the year 2010 in the subject Business economics - Controlling, grade: A, European Business School - International University Schloss Reichartshausen Oestrich-Winkel (Marketing & Luxury Strategy), language: English, abstract: In order to supply customers with the growing demand of luxury, luxury retail is gaining importance on a global scale. More and more new luxury companies and retailers enter the global market and thus render it more competitive. Additionally, the financial crisis has struck many luxury companies and retailers that thought themselves safe from market and demand fluctuation very hard - pushing some to the verge of bankruptcy. This increases the necessity to make use of resources as wisely as possible and to control costs and investments. But how does this affect luxury businesses?
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