The use of social networks in marketing to target young adults
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- Englisch ausgewählt
Fr. 55.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
04.03.2015
Verlag
LAP LAMBERT Academic PublishingSeitenzahl
68
Maße (L/B/H)
22/15/0.5 cm
Gewicht
119 g
Sprache
Englisch
ISBN
978-3-659-68387-9
The researcher explains the use of social networks in Marketing to target people in ages between 18 and 29. Indeed, throughout this project, the author attempts to analyse the main reasons why it is worth for companies to use social networks if they want to target people between 18 and 29 years old. As a result, an investigation is driven in the secondary data for a better understanding of what social networks are and to be aware of the psychological aspect and main motivations of young adults. Furthermore, the whole question of this paper is to determine why it is positive for firms to use social networks when they want to target people in ages between 18 and 29. The conclusions founded are that social networks are becoming part of people between 18 and 29 years' life-style, principally for social motivations. Moreover, they tend to like giving their opinion about products. As a consequence, if a company wants to target people in ages between 18 and 29, they would have to be present on social networks.
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