Summary: Becoming a Category of One Review and Analysis of Calloway's Book
-
- Taschenbuch
- eBook ausgewählt
-
Form:Einzelkauf Download
-
Sprache:Englisch
-
Verlag:Business Book Summaries
Fr. 15.00
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Nein
Family Sharing
Ja
Text-to-Speech
Ja
Erscheinungsdatum
15.02.2013
Verlag
Business Book SummariesSeitenzahl
45 (Printausgabe)
Dateigröße
1509 KB
Sprache
Englisch
EAN
9782806222848
The must-read summary of Joe Calloway's book: "Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison".
This complete summary of the ideas from Joe Calloway's book "Becoming a Category of One" shows that instead of aspiring to lead your product category, you should create a new category and be the only one in it. That's the goal of true business differentiation. The very best way to win and keep customers today is to create compelling customer experiences. If you can do that, you place your company beyond the reach of price wars and into the realm of genuine competitive advantage. The goal, therefore, is to become extraordinary - to become a Category-of-One company by doing what no one else does. This is the only rational way you can lift your company out of the commodity trap and into the ranks of the high achievers. Don't just try and compete in your industry - create and dominate your own unique business category.
Added-value of this summary:
. Save time
. Understand the key concepts
. Increase your business knowledge
To learn more, read "Becoming a Category of One" and excel in business differentiation.
This complete summary of the ideas from Joe Calloway's book "Becoming a Category of One" shows that instead of aspiring to lead your product category, you should create a new category and be the only one in it. That's the goal of true business differentiation. The very best way to win and keep customers today is to create compelling customer experiences. If you can do that, you place your company beyond the reach of price wars and into the realm of genuine competitive advantage. The goal, therefore, is to become extraordinary - to become a Category-of-One company by doing what no one else does. This is the only rational way you can lift your company out of the commodity trap and into the ranks of the high achievers. Don't just try and compete in your industry - create and dominate your own unique business category.
Added-value of this summary:
. Save time
. Understand the key concepts
. Increase your business knowledge
To learn more, read "Becoming a Category of One" and excel in business differentiation.
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung