The Study of Indonesian Public Awareness towards Green Products The role of environmental knowledge in moderating the consumer behavioral processes toward the green products
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- Englisch ausgewählt
Fr. 42.90
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Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
18.05.2015
Verlag
LAP LAMBERT Academic PublishingSeitenzahl
64
Maße (L/B/H)
22/15/0.5 cm
Gewicht
113 g
Sprache
Englisch
ISBN
978-3-659-71178-7
The consumer behavioral processes on green products is relatively important for studied, especially in Indonesia, which is one of the developing countries, where the level of public awareness to consume green products is relatively low. So, the process of the formation of positive attitudes towards green products is the main focus of research. In the model, the process of formation of positive attitudes towards green brands is influenced by green brand positioning, functional benefits, emotional benefits, green brand necessity, as well as environmental knowledge as moderating variables. In summary, this study provides an understanding of how to form the consciousness of public, through the positive attitude towards green products
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