Produktbild: Marketing Strategies pb

Marketing Strategies pb Professional Services Firm

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

31.08.2015

Verlag

Wiley

Seitenzahl

288

Maße (L/B/H)

22.9/15.2/1.6 cm

Gewicht

424 g

Sprache

Englisch

ISBN

978-1-119-09037-3

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

31.08.2015

Verlag

Wiley

Seitenzahl

288

Maße (L/B/H)

22.9/15.2/1.6 cm

Gewicht

424 g

Sprache

Englisch

ISBN

978-1-119-09037-3

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Marketing Strategies pb
  • Acknowledgments xi

    Introduction 1
    Selection Guide 3

    PART I GETTING READY TO TRAIN

    1 Getting Acquainted 15
    Cocktail Party 16
    Hopping and Scotching 18
    The Meeting Zoo 23
    Name That Hobby 28
    Stellar Event 31
    Vocal Wake-Ups 34
    Whose Role Is It Anyway? 36

    2 Clarifying Expectations 39
    Expect Aloft 40
    Expectation Dots 42
    Group e-Mail 45
    Quick Pulse 47

    3 Icebreakers & Warm-Ups 51
    Change Is the Only Constant 52
    I Card You Not 54
    Merry Names-Go-Round 56
    Rhyme Time 58

    4 Climate Setting 61
    Amaze Me, Amaze You 62
    Show and Tell 64
    Shake the Shaker 66
    Koosh Balloon 69

    5 Energizers 71
    Batter Up! 72
    Hoops n' Balls 74
    Middle Initial 76
    Pass the Picasso 78

    PART II TRAINING TO TRAIN

    6 Change Management 83
    Change for Change's Sake 84
    Change Produces Chaos 86
    Color Your World 88
    In the Middle 90
    Take Your Pic 93
    Maybe Good, Maybe Bad 95
    R.I.P. Competitor 97
    Theatre Chairs 99

    7 Communication 103
    It's How You Show It! 104
    Four-Way Communication 107
    A Question to Communicate 110
    Swamp Land for Sale 115
    They Fall from the Sky 119
    Think to Communicate 121

    8 Conflict Management 125
    Thirty Seconds of Fame 126
    So That's Why Our Departments Disagree! 130
    What's Your Style? 136

    9 Creative Thinking 139
    Creative Thinking Tune-Up 140
    Koffee Klatch 144
    Just Add a Word 147
    Map n' Roam 149
    Relay Race 153
    Virtual Board of Directors 157
    What's Up? 161
    Wink! Wink! 163

    10 Decision Making 165
    The Art of Venn 166
    Climb the Pyramid 169
    Crazy Eights 172
    Pitch and Pick 175
    Star of Innovation 177
    Triple Sort 181
    Your Level or Mine? 186

    11 Diversity 191
    A, B, C's of Diversity 192
    Black and White, or a Rainbow? 194
    Cross-Cultural Continuum 197
    Diversity Is a Puzzle 202
    Metaphor, Symbol, or Analogy? 204
    Just Alike Only Different 206

    12 Idea Generation 211
    Art Around 212
    Bad Idea Hall of Fame 216
    Idea Conveyor Line 219
    Do You See What I See? 221
    Furry Careers 225
    Ideas by the Million 227
    Innovation Connection 229
    Multisense Gallery Tour 233
    Hear Sounds and Write a Sentence 236
    We've Got a Name for That! 239
    Wheel O' Fortune 242
    You're Looking at It! 245

    13 Interviewing 249
    Get a Job 250
    It Was an Interview 254
    Next Question, Please! 257

    14 Leadership 261
    Leadership 360 262
    A Leading Experiment 267
    Zip, Zap, Zup 271

    15 Negotiation 273
    Hot Projects! 274
    Pit, Peel, or Pie? 277
    Your Salary or Mine? 280

    16 Team Building 285
    Boats Afloat 286
    Breathlessly Building 291
    Egg Machine 295
    Masterpiece Theatre 300
    Match Me Up 302
    Together as One May Not Work 306

    PART III POST-TRAINING

    17 Evaluation 311
    Evaluation Blender 312
    Headlines Collage 315
    Hello Again Anagrams 317
    Holistic and Balanced Debriefing 320
    Let's Have a Ball 323
    Rows or Circles 325
    Sit, Stand, Roam, Scout 327
    To Brief or Not to Brief 330
    What Happened Here? 332

    18 Implementation 335
    Back It Up 336
    Systematize, Systematize, Systematize 339
    Target Practice 341
    Wacky Scenarios 344

    About the Editors 347
    About the Contributors 349