Contemporary Wine Marketing and Supply Chain Management A Global Perspective

"This is a deep and long international research project with wineries and winemakers. Mother Nature linked all of us to try our utmost to produce every year the best wine possible. This book will let you enter into our terroir and discover why." —Ludovic Fradin, Commercial Director, Château Smith Haut Lafitte, Grand Cru Classé de Graves, France

"The writers of
Contemporary Wine Marketing and Supply Chain Management
, Professors Dan Flint, Paola Signori, and Susan Golicic, bring all of their passion for wine and marketing business into this research. It is a guide to how marketing and supply chain management works in wineries worldwide. A must-have in every future-oriented winery and is personal for me as it extends my horizon toward even more global thinking." —Christine Höhne, Manager Sales, Export, Viticulture, Schloss Vollrads, Germany

"This book,
Contemporary Wine Marketing and Supply Chain Management
, provides a fresh look at the marketing of wine. Each chapter is prefaced with a vignette about a specific winery related to the chapter topic. The unique approach of writing these vignettes in the first person provides a more informal style to what is quite a detailed and useful book. The addition of a strong focus on route to market (supply chain management) is a unique and beneficial supplement to the existing wine marketing books on the market." —Larry Lockshin, Professor of Wine Marketing and Head of the School of Marketing,University of South Australia