Jackson, N: A Practical Guide to Event Promotion
-
- Englisch ausgewählt
Fr. 279.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
13.06.2017
Abbildungen
Follows Promoting and Marketing Events 9780415667326 16 Line drawings, black and white 5 Halftones, black and white 21 Tables, black and white 21 Illustrations, black and white
Verlag
Taylor and FrancisSeitenzahl
224
Maße (L/B)
24.6/17.4 cm
Gewicht
560 g
Sprache
Englisch
ISBN
978-1-138-91533-6
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences.
This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
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