Usability Testing for Survey Research

"Geisen and Romano-Bergstrom have provided what usability researchers have been looking for: Clear and current guidance on the conduct of usability testing of survey questionnaires, in a way that incorporates advances in device technology, that addresses integration with other pretesting methods, and that spells out the precise steps in the usability testing process." --Gordon Willis, author of Cognitive Interviewing: A Tool for Improving Questionnaire Design

"With the unstoppable move to web and smartphone surveys, usability testing is even more important in today's world of survey data collection. Emily Geisen and Jennifer Romano Bergstrom build a bridge between the disciplines of survey research and usability testing that too often did not talk to each other. This book covers all the necessary theories and steps to conduct a proper usability test of web and smartphone questionnaires. A unique manual for the survey, market research, and UX professionals." --Mario Callegaro, Senior Survey Research Scientist, Google