R for Business Analytics

From the book reviews:

“This book focuses on how to use R software for basic statistics in a business context. … The use of GUIs in this book exposes the reader to some of the power of R for business planning and decision making in a user-friendly environment. … The content of this book is light from a statistical point of view, but does serve to provide a nice overview of GUIs that are helpful for anyone doing business analytics in R.” (Roger M. Sauter, Technometrics, Vol. 55 (3), August, 2013)

“I am enjoying reading this book. … After reading this book I feel more confident about getting data into R. … Each chapter has a summary at the end listing all the packages and functions used in the chapter. … a very useful book on business analytics.” (Cats and Dogs with Data, maryannedata.wordpress.com, August, 2013)

"If you are a beginner like me and want to learn everything about R and don’t know where to begin, then this book will do you wonders. It has everything youneed to get started. This book will be your companion and will not disappoint you." (The R Blabber, May, 2013)

“The book has something for both beginning R users (who may be experienced in data science, but want to start learning how to apply R towards their field), and experienced R users … . the book has an extremely broad coverage of R’s many packages that can be used towards business data analysis, with a very hands on approach that can help many new users quickly come up to speed and running on utilizing R’s powerful capabilities.” (Intelligent Trading Tech, October, 2012)