The Fluid Consumer Next Generation Growth and Branding in the Digital Age
-
- Englisch ausgewählt
Fr. 55.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
03.11.2016
Verlag
Kogan Page LtdSeitenzahl
200
Maße (L/B/H)
21.5/15.4/2 cm
Gewicht
400 g
Auflage
1
Sprache
Englisch
ISBN
978-0-7494-7837-7
The Fluid Consumer provides a detailed analysis of the consumer and retail industry's profound shifts in the digital era. The book looks deeply into implications for business and branding models but serves also as a practical guide for companies to find innovative modes of operation in the face of digitally empowered consumers. Starting with an analysis on consumer behaviour in the age of hyper-digitisation, the book explores topics such as gathering consumer insights through advanced analytics, finding the optimal channel-mix in digital marketing, leveraging the "Living Services" concept, creating seamless consumer journeys and harnessing the power of start-ups. In doing so,
The Fluid Consumer focuses on the rise of an increasingly 'fluid' consumer who combines rapidly dwindling brand loyalty with swiftly growing brand expectations. A comprehensive Closed Loop model explains the best paths for fast moving goods companies to engage with digitalised consumers in the future, providing clear strategies to remain competitive and successful in the new digital era.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.