Social Commerce Marketing, Technology and Management
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- Hardcover
- Taschenbuch ausgewählt
- eBook
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Sprache:Englisch
Fr. 113.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
01.11.2016
Abbildungen
XXI, 52 illus., schwarz-weiss Illustrationen
Verlag
SpringerSeitenzahl
320
Maße (L/B/H)
27.9/21/1.9 cm
Gewicht
840 g
Auflage
Softcover reprint of the original 1st edition 2016
Sprache
Englisch
ISBN
978-3-319-36670-8
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:
- Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)
- Supplementary text in marketing, management or Information Systems disciplines
- Training courses in industry
- Support resources for researchers and practitioners in the fields of marketing, management and information management
The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.
Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
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