The 24-Hour Customer New Rules for Winning in a Time-Starved, Always-Connected Economy
Fr. 13.05
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Nein
Family Sharing
Ja
Text-to-Speech
Ja
Erscheinungsdatum
10.08.2010
Verlag
HarperCollinsSeitenzahl
240 (Printausgabe)
Sprache
Englisch
EAN
9780062002792
In The 24-Hour Customer, Adrian C. Ottthe CEO and founder of a top Silicon Valleybased consulting firmchallenges businesses to re-conceive their approaches to time and technology in order to win an unprecedented share of their customers' attention and loyalty. Filled with powerful and provocative ideas, The 24-Hour Customer is an indispensible handbook for any company competing for business in today's around-the-clock economy.
Time isn't money. It's more important than moneyand this book reveals why:
- Competitive Advantage: Learn why time, not product features, is the most overlooked factor in gaining market traction and genuine customer loyalty.
- Customer Behavior: Understand the psychology of the 24-Hour Customer, from multitasking and attentional blink to the triggers that drive purchasing decisions.
- The Time-ographics Framework: Master a powerful new tool for segmenting customers based on their time priorities across four key quadrants: Motivation, Habit, Convenience, and Value.
- Actionable Case Studies: See how innovators like Nike, Symantec, and Zipcar are already playing by the new rulesand winning in a time-starved economy.
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