Online Marketing and its critical success factors
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Form:Einzelkauf Download
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Sprache:Englisch
Fr. 37.90
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Produktdetails
Format
ePUB
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
22.01.2014
Verlag
GRINSeitenzahl
96 (Printausgabe)
Dateigröße
2205 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9783656579656
Document from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: Online marketing has become a popular technique that helps organizations to reach global customers. Though most organizations are using wide-range of online marketing strategies, some of them are unable to identify various factors that contribute to success of online marketing. To help organizations to identify these critical success factors, this research paper has analyzed various critical success factors to create a framework for organizations to successfully execute online marketing campaign. This paper also focused on identifying major online technique used by organizations and benefits of centralized and decentralized marketing environments.
Secondary information has been the data was collected by using a questionnaire, which consists of 8 questions and 3 marketing managers of selected US based organizations
Secondary information has been the data was collected by using a questionnaire, which consists of 8 questions and 3 marketing managers of selected US based organizations
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