Market audit and analysis
-
- Einzelkauf Download ausgewählt
-
Sprache:Englisch
Fr. 15.90
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
26.02.2006
Verlag
GRINSeitenzahl
16 (Printausgabe)
Dateigröße
350 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9783638473958
Seminar paper from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: B (Credit), , language: English, abstract: This report uses an anonymous company which is looking at the process of conducting a complex marketing audit to provide information for corporate planning, identifying external factors influencing its commercial performance and ensuring the use of effective strategies to promote its products, markets and distribution channels in a complex and diversified market place.
This report is to help the organisation evaluate the most appropriate analysis tools.
It therefore looks at the micro and macro environment, the role of marketing information and research, critical assessments of analytical tools such as PESTEL, Porter's five force analysis, SWOT analysis and Boston Matrix.
This report is to help the organisation evaluate the most appropriate analysis tools.
It therefore looks at the micro and macro environment, the role of marketing information and research, critical assessments of analytical tools such as PESTEL, Porter's five force analysis, SWOT analysis and Boston Matrix.
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung