Contents Acknowledgments Introduction: Political Campaign Communication-Theory, Method and Practice and the Emergence of a Discipline of Study Robert E. Denton, Jr. Section I: Theory Chapter 1: The Functional Theory of Political Campaign Discourse William L. Benoit Chapter 2: "What a Snob": The Reconciliation of Higher Education and Neoliberalism in the 2012 Republican Presidential Primary Luke Winslow and Carly de Anda Chapter 3: What is Happening There?: Norwegian Newspaper Coverage of the 2016 U.S. Presidential Election Michael Nitz Chapter 4: Intensity of Face Threats in the 2008, 2012 and 2016 US Presidential Debates William O. Dailey, Shelly S. Hinck, Robert S. Hinck, and Edward A. Hinck Chapter 5: Too Early to be Funny? An Analysis of Late Night Comedy During the 2016 U.S. Presidential Primaries Michael Nitz, Allison Koehn, and Hayley McCarron Section II: Method Chapter 6: Presidential Debate and Conflict Bias Joan L. Conners Chapter 7: Main Stream Press Framing of the RNC and DNC 2016 Presidential Nomination Acceptance Speeches: Terministic Screens and the Discovery of the Worldview of the Press Jim A. Kuypers Chapter 8: Making a Case for Textual Criticism: Hillary Studies and the State of Political Campaign Scholarship Melody Lehn Chapter 9: Barack Obama's Response to the "Angry Black Man" Race Card: A Critical Analysis of "A More Perfect Union" Ronald E. Lee and Aysel Morin Chapter 10: Kenney and Identification in Houston J. David Trebing Section III: Practice Chapter 11: Political Election TV Spots William L. Benoit Chapter 12: Campaign Politics of Sight and Sound: Populist Rhetoric in a Media Maelstrom John S. Nelson and Anna Lorien Nelson Chapter 13: The Refutational Power of Ad Personam and Tu Quoque Attacks in Advancing Trump's "Change" Counter-Narrative During the 2016 General Election Presidential Debates Kathryn M. Olson Chapter 14: Acting "Presidential": The Modern Campaign Meets the Ubiquitous Presidency Joshua M. Scacco and Kevin M. Coe Chapter 15: Orchestrating "The Show:" The 2016 Political Party Conventions in Historical Context Theodore F. Sheckels Chapter 16: National Conventions: Evolving Functions and Forms Tammy R. Vigil Chapter 17: Tweeting Our Differences: Comparing Candidate Communication in Mixed-Gender and Same-Gender Elections Lindsey M. Meeks Bibliography About the Editor and Contributors
