Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
14.07.2017
Verlag
LAP LAMBERT Academic PublishingSeitenzahl
124
Maße (L/B/H)
22/15/0.9 cm
Gewicht
203 g
Sprache
Englisch
ISBN
978-3-330-34414-3
The main objective of the book is to create awareness among the consumers regarding Brand Preference of FMCG in the study area. Because The fast moving consumer goods (FMCG) segment is the fourth largest sector in the Indian economy. It has a strong MNC presence and is characterised by a well established distribution network, strong competition between the organised and unorganised segments and low operational cost. Fast Moving Consumer Goods are inevitable for the people in their day to day life. Therefore it is highly useful for the consumers to prefer the suitable brands according their requirements.
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung