The Fundamentals of Fashion Management 2nd Edition
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- Taschenbuch ausgewählt
- eBook
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Sprache:Englisch
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Verlag:Bloomsbury Academic
Fr. 55.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
04.10.2018
Verlag
Bloomsbury AcademicSeitenzahl
216
Maße (L/B/H)
23/20.2/1.2 cm
Gewicht
575 g
Sprache
Englisch
ISBN
978-1-4742-7121-9
The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector.
Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.
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