Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
07.05.2018
Verlag
O'ReillySeitenzahl
152
Maße (L/B/H)
22.9/15.2/0.8 cm
Gewicht
220 g
Auflage
2. überarbeitete Auflage
Sprache
Englisch
ISBN
978-1-5443-0525-7
Techniques of Close Reading, Second Edition helps you gain a deeper understanding of what texts may be saying, whether they are written, oral, visual, or mediated. Renowned scholar and professor Barry Brummett explains and explores the various ways to "read" messages (such as speeches, cartoons, or magazine ads), teaching you how to see deeper levels of meaning and to share those insights with others. You will learn techniques for discovering form, rhetorical tropes, argument, and ideologies within texts. New to the Second Edition: A new Chapter 6 includes a selection of techniques from each chapter to show you how different techniques may be used together when reading text. A close reading of a group of ads from the insurance company, Liberty Mutual, offers you an opportunity to apply the techniques to recent texts.
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung