Why do Belgian consumers buy fair trade products... and why not?
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- Einzelkauf Download ausgewählt
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Sprache:Englisch
Fr. 15.90
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
17.03.2010
Verlag
GRINSeitenzahl
17 (Printausgabe)
Dateigröße
470 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9783640567195
Scientific Essay from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 15/20, University of Aarhus, course: Economie / Marketing, Communication d'entreprise, CRM (GRC), Analyse de marché, language: English, abstract: This essay tries to identify (using a marketing mix approach of Fair Trade products) the main determinants driving customers to choose fair trade products rather than their free trade equivalents. It also highlights the major difficulties encountered by companies active in the fair trade market while trying to inform consumers and to influence their buying behaviour. On that basis, this paper proposes several solutions in order to ameliorate the Fair Trade marketing offer. Arguments and critics included in this essay are supported by recent scientific researches in the Fair Trade marketing area.
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