Generation Z A Century in the Making

"As a fellow Generation Z researcher, I can attest that Seemiller and Grace's work is truly the most comprehensive and conclusive study of Generation Z to date. It is a must read for anyone who is parenting, educating, employing, marketing to or just plain interacting with this exciting, new generation." - Jeffrey Brauer, Professor of Social Sciences, Keystone College

"Seemiller and Grace have masterfully made meaning of complex research on Generation Z using numerous studies and fascinating examples. They characterize this diverse, throwback generation as open-minded, caring, and grounded in a sense of integrity and tenacity. This exceptional book presents a well-grounded profile of this generation and applies that knowledge to such contexts as education and work environment. This is a comprehensive, illuminating, "must read" for employers, educators, clergy, politicians, market researchers, and anyone who will engage this generation." - Susan R. Komives, Professor Emerita, University of Maryland.

"If you are part of Gen Z, if you work with someone in Gen Z, or if have a family member who is in Gen Z, you should get this book. You'll be learning from the experts on the study of Gen Z - Dr. Corey Seemiller and Meghan Grace. This book is packed with interesting data, engaging research studies, and fascinating observations. You can read it cover to cover or because of its well-organized structure, you can treat it like a reference book. You will learn to understand Gen Z (and other generations) better, communicate better, and most important, connect better. My bottom line: If you're a Boomer, Gen X'er, or Millennial, and you find yourself either curious about Gen Z, or you find that you are quick to criticize people in Gen Z, struggling to understand them, then READ THIS BOOK!" - Dr. Ryan M. Niemiec, author of Character Strengths Interventions and Mindfulness and Character Strengths; Education Director of the renown, global VIA Institute on Character.

"Corey Seemiller and Meghan Grace are without question the foremost experts on GenZ today. In Generation Z: A Century in the Making they have compiled the most comprehensive and insightful look at this world changing cohort and how they are already having a significant impact on work, culture, technology, politics and higher education among other areas. A must read for anyone trying to understand today's high school and college students - who they are, how they think and what drives them." - William Faust, Senior Partner and Chief Strategy Officer at Ologie