Sustainable Luxury Brands Evidence from Research and Implications for Managers
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- Hardcover
- Taschenbuch ausgewählt
- eBook
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Sprache:Englisch
Fr. 192.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
15.07.2018
Abbildungen
XV, 4 illus., schwarz-weiss Illustrationen
Verlag
Palgrave Macmillan UKSeitenzahl
244
Maße (L/B/H)
21/14.8/1.5 cm
Gewicht
341 g
Auflage
Softcover reprint of the original 1st ed. 2017
Sprache
Englisch
ISBN
978-1-349-95626-5
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.
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