Produktbild: Diamond, S: Digital Marketing All-in-One For Dummies

Diamond, S: Digital Marketing All-in-One For Dummies

Aus der Reihe For Dummies

Fr. 49.90

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

14.06.2019

Verlag

John Wiley & Sons

Seitenzahl

816

Maße (L/B/H)

23.5/19.2/4.3 cm

Gewicht

1594 g

Sprache

Englisch

ISBN

978-1-119-56023-4

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

14.06.2019

Verlag

John Wiley & Sons

Seitenzahl

816

Maße (L/B/H)

23.5/19.2/4.3 cm

Gewicht

1594 g

Sprache

Englisch

ISBN

978-1-119-56023-4

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  • Produktbild: Diamond, S: Digital Marketing All-in-One For Dummies
  • Introduction 1

    Book 1: Creating Your Digital Marketing Strategy 5

    Chapter 1: Developing Your Overall Digital Strategy 7

    Chapter 2: Grabbing the Attention of Your Customer 29

    Chapter 3: Discovering Your Business Model and Brand 45

    Chapter 4: Deciding which Marketing Campaign to Create 67

    Chapter 5: Crafting Offers That Sell 79

    Chapter 6: Planning B2B Campaign Success 101

    Book 2: Uncovering the Customer Experience 117

    Chapter 1: Interacting with Customer Data 119

    Chapter 2: Uncovering Buyer Personas 131

    Chapter 3: Structuring the Buyer Journey 151

    Chapter 4: Embracing Sales Enablement 171

    Book 3: Dipping into Content Creation 181

    Chapter 1: Creating Your Content Plan 183

    Chapter 2: Reviewing Content Types 197

    Chapter 3: Understanding the Customer's Intent 219

    Chapter 4: Creating Content That Tells a Story 241

    Chapter 5: Defining Your Content Framework Using Processes and Systems 253

    Chapter 6: Targeting Content for Your B2B Audience 269

    Book 4: Reaching Your Millennial Audience 293

    Chapter 1: Figuring Out Millennials 295

    Chapter 2: Looking at the Influence of Millennials 307

    Chapter 3: Pursuing a Data Strategy 317

    Chapter 4: Finding Millennials on Traditional Media 337

    Chapter 5: Experimenting with the Share Economy 349

    Chapter 6: Developing the Brand Experience 361

    Book 5: Implementing Channel Promotions 383

    Chapter 1: Identifying Paid, Earned, Shared, and Owned Media 385

    Chapter 2: Using Search Marketing 401

    Chapter 3: Making Content Shareable 425

    Chapter 4: Considering Email Marketing 443

    Book 6: Connecting with Influencers 469

    Chapter 1: Communicating with Influencers 471

    Chapter 2: Collaborating to Win 489

    Chapter 3: Engaging Influencers Using the "Three Cs" 509

    Chapter 4: Succeeding with Influencer Marketing 523

    Chapter 5: Getting Creative 533

    Chapter 6: Working with an Agency 543

    Book 7: Facebook Marketing 549

    Chapter 1: Delving into Facebook Marketing 551

    Chapter 2: Creating a Facebook Marketing Plan 561

    Chapter 3: Selling Products and Services Using Facebook Offers 583

    Chapter 4: Uniting Facebook with Other Social Media 591

    Chapter 5: Getting into Instagram 607

    Chapter 6: Promoting Advanced Customer Engagement 617

    Book 8: Deploying Other Social Media 641

    Chapter 1: Leveraging Social Media 643

    Chapter 2: Working with Twitter 659

    Chapter 3: Looking at YouTube 673

    Chapter 4: Reviewing Pinterest 685

    Book 9: Analyzing Data for Success 711

    Chapter 1: Looking Back at Your Business Model 713

    Chapter 2: Reassessing Your Strategy 723

    Chapter 3: Reviewing Ongoing Improvement for B2B Marketing 731

    Chapter 4: Achieving Maximum ROI 741

    Index 755