International Entrepreneurship Theoretical Foundations and Practices; Second Edition
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- Hardcover
- Taschenbuch ausgewählt
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Sprache:Englisch
Fr. 138.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
28.02.2020
Verlag
Palgrave Macmillan UKSeitenzahl
200
Maße (L/B/H)
21.6/13.9/1.7 cm
Gewicht
282 g
Auflage
Second Edition 2016
Sprache
Englisch
ISBN
978-1-349-56370-8
Over the past two decades international entrepreneurship has become a key issue in international business studies. This second edition of International Entrepreneurship examines this key emerging issue from its foundations; entrepreneurship, strategic management and international business studies. The book proposes an integrated interpretive framework in which to place international entrepreneurship, examining both theoretical and practical interests. It asserts that firms faced by global competitive pressures need to develop proactive and innovative responses to cope with the uncertainties of international markets and instead capture the opportunities. This book presents a common framework to complement the growing contributions to this topical and lively subject.
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