Political Marketing and Management in Ghana A New Architecture
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- Hardcover
- Taschenbuch ausgewählt
- eBook
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Sprache:Englisch
Fr. 86.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
04.08.2018
Herausgeber
Kobby MensahVerlag
SpringerSeitenzahl
207
Maße (L/B/H)
21/14.8/1.3 cm
Gewicht
296 g
Auflage
Softcover reprint of the original 1st edition 2017
Sprache
Englisch
ISBN
978-3-319-86146-3
This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.
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