Green Marketing as a Positive Driver Toward Business Sustainability
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- Englisch ausgewählt
Fr. 286.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
03.06.2019
Herausgeber
Vannie Naidoo + weitereVerlag
Business Science ReferenceSeitenzahl
384
Maße (L/B/H)
26/18.3/2.5 cm
Gewicht
915 g
Sprache
Englisch
ISBN
978-1-5225-9558-8
As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.
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