Exploring the Power of Electronic Word-of-Mouth in the Services Industry
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- Englisch ausgewählt
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Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
15.07.2019
Herausgeber
Sandra Maria Correia Loureiro + weitereVerlag
Business Science ReferenceSeitenzahl
492
Maße (L/B/H)
28.6/22.1/3.1 cm
Gewicht
1486 g
Sprache
Englisch
ISBN
978-1-5225-8575-6
User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.
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