The influence of network peer pressure on entrepreneurial intentions Entrepreneurship education at the CDTM, Munich
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Sprache:Englisch
Fr. 17.90
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Produktdetails
Format
ePUB
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
03.07.2017
Verlag
GRINSeitenzahl
16 (Printausgabe)
Dateigröße
295 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9783668475199
This paper follows a qualitative case study design, well-suited in early stages of research or when a fresh perspective is needed like here in the case of observing peer pressure effects in a different context as done before. Data sources were semi structured interviews and a literature review.
Whereas effects of peer pressure have been seen rather negatively in previous literature, the results of this study shows that in the case of the observed network CDTM a lot of positively perceived peer support could be noticed, inspiring entrepreneurial intentions and easing the founding process.
The results of this paper could be of interest for both practicioners and scientists. By researching about the influence of entrepreneurial education, practical implications could be derived and future research on the effects of peer pressure on entrepreneurial intentions (two concepts which have not been put into context so far) might be inspired.
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