Trade Unions on YouTube Online Revitalization in Sweden
-
- Englisch ausgewählt
Fr. 73.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
16.08.2019
Abbildungen
XII, 15 illus., schwarz-weiss Illustrationen
Verlag
SpringerSeitenzahl
160
Maße (L/B/H)
21.6/15.3/1.5 cm
Gewicht
362 g
Auflage
1st ed. 2019
Sprache
Englisch
ISBN
978-3-030-24913-7
This open access book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media.
By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube.
This research will be of use to students and scholars researching European politics and political participation, trade unionismand labour movements in the digital age.
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung