Cosmetic Industry : The Brand Loyalty Perspective of Working Women Antecedents and Structure of Brand Loyalty for Purchasing Cosmetic Brands by Working Women
-
- Englisch ausgewählt
Fr. 101.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
15.10.2019
Verlag
BoD - Books on DemandSeitenzahl
208
Maße (L/B/H)
22/15/1.3 cm
Gewicht
328 g
Auflage
1. Auflage
Sprache
Englisch
ISBN
978-620-0-31864-0
Brand loyalty is considered as an essential element for sustaining in a competitive environment and for the success of any organization. It is a way of keeping customers attached to a company for longer time and for gaining competitive advantage. The brand loyalty can be attitudinal and/or behavioral. Studies were conducted to examine the relationship between brand loyalty, brand association, brand equity and brand trust. Based on the past study it is proved that brand association, brand trust, and brand equity have impact on brand loyalty. The author have conducted detailed analysis on the factors like product attributes, brand name, perceived quality, perceived risk, brand trust, brand association, consumers¿ product preference and its relationship on brand loyalty. The book will be giving insights to the researchers and brand managers to study antecedents and structure of the brand loyalty.
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung