Establishing Mobile Financial Services in Ethiopia
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- Englisch ausgewählt
Fr. 74.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
15.06.2020
Verlag
LAP LAMBERT Academic PublishingSeitenzahl
116
Maße (L/B/H)
22/15/0.8 cm
Gewicht
191 g
Auflage
1. Auflage
Sprache
Englisch
ISBN
978-620-2-66618-3
Mobile phone service is increasing among low income populations, however, with over one billion mobile service users worldwide, many people still lack banking services. Banks do not reach out to poor people because of the high operational costs involved. Scholars and industry practitioners have indicated that Mobile phones could be an alternative channel for delivering financial services to less advantaged and unbanked people, without requiring a traditional bank with a branch network. However, there are strategies for minimizing product failures while implementing the mobile banking service. The purpose of this qualitative single study was to explore the strategies bank managers used to implement the new mobile banking service to the Ethiopian community. New product development theory served as the conceptual framework for this study. Twenty participants were interviewed from the leading private bank in Ethiopia. Data from semi structured interviews, in addition to mobile banking policy documents, were analysed for methodological triangulation.
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