Marketing Strategy for the Creative and Cultural Industries
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Form:Einzelkauf Download
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Sprache:Englisch
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eBook Format:ePUB 3
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Fr. 66.90
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Produktdetails
Format
ePUB 3
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
16.09.2020
Verlag
Taylor & Francis eBooksSeitenzahl
332 (Printausgabe)
Auflage
2. Auflage
Sprache
Englisch
EAN
9781000190373
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by:
. taking a strategic approach to developing marketing plans;
. bringing together strategic planning, market research, goal setting, and marketing theory and practice;
. explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product.
With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.
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