List of Illustrations
Acknowledgments
Introduction
Beyond the Commercial: Corporate Patronage Reconsidered
Monica E. Jovanovich and Melissa Renn
Part I: Rethinking Corporate Patronage
Chapter 1: Corporate Patronage at the Crossroads: Situating Diego Rivera's 'Rockefeller Mural' Then and Now
Mary K. Coffey
Chapter 2: Maxfield Parrish's Creative Machinery for Transportation
Jennifer A. Greenhill
Chapter 3: Connections and Conflicts: Margaret Bourke-White's Corporate, Commercial, and Documentary Photography
Mark Durden
Chapter 4: Incorporated Philanthropy: The General Education Board, Abraham Flexner, and the Architecture of American Medical Schools in the Early Twentieth Century
Katherine L. Carroll
Part II: From Tastemaking to Marketing: Corporate Patronage Networks
Chapter 5: The Corporate Person as Art Collector: Andrew Mellon's Capital and the Origins of the National Gallery of Art
Seth Feman
Chapter 6: 'To live is to look and move forward': Lord and Taylor's 1928 Exposition of Modern Art and Design
Elizabeth McGoey
Chapter 7: Merchants, Manufacturers, and Museums: The Patronage Networks of Modern Design in the United States, 1930s-1950s
Margaret Maile Petty
Chapter 8: Marketing Hawaii: Eugene F. Savage and the Matson Murals (1938-1940)
Elizabeth B. Heuer
Part III: Corporate Commissions as Branding and Public Relations
Chapter 9: Civic Space and an Iconic Brand: Paradoxes of Corporate Patronage in the Carnegie Library Phenomenon
Douglas Klahr
Chapter 10: Banking with Family in Postwar California: Howard Ahmanson, the Millard Sheets Studio, and the Home Savings and Loan Commissions, 1953-1991
Adam Arenson
Chapter 11: Rusting Giant: U.S. Steel and the Promotional Material of Sculpture
Alex J. Taylor
Chapter 12: From Bank Lobbies to Sportswear: Julie Mehretu, Kehinde Wiley, and the Shift in Corporate Patronage in the Twenty-First Century
Daniel Haxall
Bibliography
List of Contributors