Nation-branding in Practice The Politics of Promoting Sports, Cities and Universities in Kazakhstan and Qatar

"Eggeling provides an excellent, lucid and probing analysis of the connections between nation branding, state identity and regime security in soft authoritarian regimes. Yet, it is a book with much broader resonance, and will appeal to anyone interested in the constitutive politics of nation branding and the remaking of national identities in the contemporary world." - Christopher Browning, University of Warwick, UK.

"An empirically rich and methodologically rigorous account of the practices of state-branding, Eggeling's work constitutes a strong and refreshing contribution to the literature of nation-branding. Eggeling develops a very fine reconceptualization thereof as a political practice linked to the politics of state identity and how relevant contemporary practices unfold and travel across different regional contexts. The book persuasively invites us to 'take branding seriously', because by doing so we gain valuable insights in processes of regime legitimation." - Matteo Fumagalli, Senior Lecturer, University of St Andrews, UK.