Produktbild: Dynamics of Media Writing

Dynamics of Media Writing Adapt and Connect

Fr. 189.00

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

30.08.2021

Verlag

Sage Publications

Seitenzahl

304

Maße (L/B/H)

25.2/20/2 cm

Gewicht

660 g

Auflage

3. überarbeitete Auflage

Sprache

Englisch

ISBN

978-1-5443-8568-6

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

30.08.2021

Verlag

Sage Publications

Seitenzahl

304

Maße (L/B/H)

25.2/20/2 cm

Gewicht

660 g

Auflage

3. überarbeitete Auflage

Sprache

Englisch

ISBN

978-1-5443-8568-6

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Dynamics of Media Writing
  • Preface
    Acknowledgments
    About the Author
    PART I. THE BASICS YOU NEED, REGARDLESS OF FIELD
    Chapter 1. Know Your Audience
    How to Define an Audience
    Key Questions to Ask in Serving Your Readers
    What Attracts an Audience?
    What Audiences Need to Know and How to Make Them Care
    The Big Three
    Chapter 2. Being Accurate, Relying on the Facts
    Why Is Journalism Such a Picky Field?
    Why Media Professionals Matter More Than Ever
    Making Sure You Are Sure
    Examining the Broader Issues
    The Big Three
    Chapter 3. Grammar, Style and Language Basics
    Why Do Grammar and Style Matter?
    Sentence Structure
    Sentence Length
    Read Your Work Aloud
    How to Keep Writing Tight and Right
    The Big Three
    Chapter 4. Basic Media Writing
    The "Killer Be's" of Good Writing
    The Inverted Pyramid
    Leads: The Prominence of Importance
    Types of Leads
    Problematic Leads and Potential Fixes
    How to Order the Rest of Your Pyramid
    The Big Three
    Chapter 5. Interviewing
    Interview Preparation
    Places to Dig
    Getting the Interview
    Interacting With Your Source
    Interviewing via Email or Text
    Interviewing for Multiple Media
    The Questions
    Interview Flow
    Silence as an Ally
    The Nonverbal Approach: How to Ask a Question Without Asking
    The End of the Interview (Almost)
    Follow-Up Interviews
    The Big Three
    Chapter 6. Writing for Websites and Blogs
    Working on the Web
    Blogging
    Best Blogging Practices
    How to Build a Quality Blog Post
    Linking and Other Interactive Elements
    Engaging Readers
    The Big Three
    Chapter 7. Social Media
    What Does Social Media Do?
    Why Is Social Media Valuable?
    Social Media Tools
    How to Avoid #Fail
    Building a Social Media Audience
    The Big Three
    Chapter 8. Law and Ethics in Media Writing
    The First Amendment
    Libel
    Legal Defenses Against Libel
    Getting SLAPP-ed Anyway
    Copyright
    How to Avoid Copyright Infringement
    Ethics and the Media
    Ethical Concerns
    How to Work Through Ethical Dilemmas
    Determining Your Own Approach to Ethics
    The Big Three
    PART II. FOCUS ON NEWS MEDIA
    Chapter 9. Reporting: The Basics and Beyond
    Event Coverage
    Preparing for the Event
    How to Cover the Event
    News Reporting Beyond the Event
    Beats
    Features
    Profile Writing
    Localizations
    Obituaries
    The Big Three
    Chapter 10. Writing for Traditional Print News Products
    Nuances for Print Writing
    Attributions
    Expanding the Inverted Pyramid
    The Big Three
    Chapter 11. Writing for Broadcast
    Nuances for Broadcast Writing
    Structure
    Integrating Additional Elements
    Types of Stories
    Polishing Your Final Piece for Delivery
    The Big Three
    PART III. FOCUS ON MARKETING MEDIA
    Chapter 12. Public Relations
    Defining PR
    Types of PR Writing
    Keys to PR
    Why the Media Matters
    The Big Three
    Chapter 13. Advertising
    Defining Advertising
    The Creative Brief
    Message Formation
    Writing in Advertising
    The Big Three
    Chapter 14. Marketing
    Brands and Branding
    Campaigns Versus Brands
    Useful Marketing Platforms and Tools
    Copywriting for a Brand
    Ways to Work With and for Your Readers
    Writing Creatively for Marketing
    The Big Three
    Glossary
    Index