Part 1 Setting the scene: Asian mobilities consumption and the Arctic. 1. Asia, mobilities, consumption power and the Arctic. 2. A critique on the non-critical application of Veblen´s conspicuous consumption: A perspective on Asian mobilities in the Arctic. Part 2 Arctic politics and Asia mobilities. 3. Chinese tourism consumption vis-à-vis tourism development strategies in the Arctic. 4. Chinese tourism in the Russian Arctic and Far East: Implications of a China-Russia political partnership. 5. Greenland, the Faroe Islands, Chinese tourism – sustainable development in the face of otherness, growth, and power. Part 3 Green cruise tourism and the potential new sea route between Asia and the Arctic. 6. Renewable energy-based cruise tourism for Asians in the Arctic: A perspective from northern Norway. 7. The Northeast Passage: Connecting China and the Arctic through cruise tourism? Part 4 Ethnicity, culture, experiences and urbanisation. 8. "When I hear there’s going to be an Asian tourist ... ": The role of Asian ethnicity in the planning process of guided tours in Svalbard. 9. Thai mobility and consumerism at North Cape, Norway: Zooming in on a stone at a tourist Site. 10. Learning from an Arctic adventure tourism guide: An exploratory study of emotional labour when leading Chinese consumers. 11. The Chinese riddle: Tourism, China and Svalbard. 12. Embracing Chinese tourists in Iceland: The response of the tourism industry. 13. Designing winter cities: Arctic urbanisation and Asian mobilities consumption. Part 5 Closing. 14. Sustainable mobilities consumption and Asia in a global Arctic: Observations and ways forward