Demand-Driven Business Strategy Digital Transformation and Business Model Innovation

'Cor's analysis [gives] us insights of what is happening at a macro-economic level worldwide level, at the same time bringing us at arm's length of what is happening both at the customer's side and the business side so close by.'

Dr. Sofie Geeroms, Managing Director, BeCommerce, Belgium

'In the retail arena where my business is competing, changes are rapid and disruptive and this calls for connecting with communities in new ways. Digitisation, technology and data management all play a critical role in this transformation. This book will show you how you can use it to create a competitive edge!'

Giovanni Colauto, CEO, de Bijenkorf department stores, The Netherlands