Factors Influencing Adoption of E-commerce by SMEs in Nairobi's CBD
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- Englisch ausgewählt
Fr. 55.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
25.11.2019
Verlag
LAP LAMBERT Academic PublishingSeitenzahl
80
Maße (L/B/H)
22/15/0.5 cm
Gewicht
137 g
Sprache
Englisch
ISBN
978-620-0-47477-3
The introduction of internet based electronic commerce offers significant opportunities for large and small firms across the world to expand their customer base, downsize their operation expenses and at the same time compete on the global market. In the Kenyan context the use of internet to conduct business offers constitutes a great opportunity to small and medium sized enterprises. Some of the benefits include direct interaction with customers, entry into new markets, costs reduction associated with traditional business methods. This book investigates the factors which influence the adoption of electronic commerce among SMEs in Kenya with particular reference to exhibition stalls in Nairobi¿s CBD. The specific objective of the study includes determining the effect of skills, cost and access to ICT infrastructure and cyber insecurity on the adoption of electronic commerce among exhibition stall business in Nairobi`s Central Business District.
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