• Produktbild: Next Generation Retail
  • Produktbild: Next Generation Retail

Next Generation Retail How to Use New Technology to Innovate for the Future

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

03.02.2023

Verlag

Kogan Page Ltd

Seitenzahl

320

Maße (L/B/H)

23.4/15.6/1.7 cm

Gewicht

488 g

Auflage

1

Sprache

Englisch

ISBN

978-1-398-60963-1

Beschreibung

Rezension

"A must-read for anyone interested in the massive $25 trillion retail industry. From customer experience to media, payments, loyalty, the impact of Web 3.0 and supply chain, Deborah Weinswig and Renee Hartmann take an incisive and comprehensive look at the trends impacting the sector, while providing a prescient view of what we can expect to see in this ever more complex industry. Truly a superb read which I highly recommend." ("Philip Guarino, Board Director, Harvard Alumni Entrepreneurs")
"The last few years have not only presented challenges to the retail industry but also uncovered tremendous opportunities that were never before possible. Next Generation Retail is the ideal guide for early and professional retailers, navigating the myriad of changes in the retail industry to innovate for the future and grab market share." ("Guy Yehiav, President, SmartSense")
"This book and its authors will change your business and life." ("Kay Unger, Kay Unger Design")
"Deborah is one of retail's most dedicated students, offering unique insights from her many years of industry research." ("Brian Cornell, Chairman and Chief Executive Officer, Target")
"Among the thousands of colleagues I have worked with throughout my career, Renee Hartmann stands out among the very best. She is smart, insightful, thorough, quick, charismatic, and I have watched people young and old, junior and senior, as well as many CEOs, gravitate to her. Next Generation Retail is a treasure trove of insight for anyone wanting to build a retail business while attracting, converting and retaining consumers along the way. This is a mustread for anyone operating, or looking to run, a retail business." ("Scott Kronick, Senior Advisor and Former CEO of Ogilvy Public Relations, Asia Pacific")
"I had known Deb for 15 years when I first experienced her as a top Wall Street retail analyst. Her take on the consumer and investor was always deeply rooted in data mining, and her sage wisdom on strategy was a distinguishing element of her coverage. I have always been impressed with her critical thinking prowess and how she approaches our industry with a high learning orientation, be that with retail technology, supply chain, or data analytics. Her expanded view of the global economy has also influenced her perspective on sustainability and the transformative trends that retailers must get right in the future. This book is a must read for retail professionals and what lies ahead." ("Jeff Gennette, CEO and Chairman, Macy’s")

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

03.02.2023

Verlag

Kogan Page Ltd

Seitenzahl

320

Maße (L/B/H)

23.4/15.6/1.7 cm

Gewicht

488 g

Auflage

1

Sprache

Englisch

ISBN

978-1-398-60963-1

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Next Generation Retail
  • Produktbild: Next Generation Retail
      • Chapter - 00: Introduction – The changing nature of today’s consumer;
    • Section - ONE: Reaching consumers in new ways;
      • Chapter - 01: Unlocking the metaverse;
      • Chapter - 02: Livestreaming;
      • Chapter - 03: New channels - Instant commerce;
      • Chapter - 04: Connecting with Gen Z and Gen Alpha using their language;
      • Chapter - 05: Creating compelling content to drive commerce;
    • Section - TWO: Monetizing consumers with innovative models;
      • Chapter - 06: Creating retail media to monetize consumer traffic;
      • Chapter - 07: To NFT or not?;
      • Chapter - 08: Bringing blockchain to retail;
      • Chapter - 09: Unique collaborations and crossovers to drive energy and sales;
      • Chapter - 10: Monetizing retail data while maintaining customer trust;
      • Chapter - 11: Embracing Artificial Intelligence (AI) for retail optimization;
    • Section - THREE: What’s ahead? The future outlook for retail;
      • Chapter - 12: What’s ahead?;
      • Chapter - 13: Creating your roadmap