Produktbild: Business in Africa in the Era of Digital Technology

Business in Africa in the Era of Digital Technology Essays in Honour of Professor William Darley

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

30.06.2022

Herausgeber

James Baba Abugre + weitere

Verlag

Springer

Seitenzahl

174

Maße (L/B/H)

23.5/15.5/1.1 cm

Gewicht

300 g

Auflage

1st ed. 2021

Sprache

Englisch

ISBN

978-3-030-70540-4

Beschreibung

Portrait

James Baba Abugre is an Associate Professor of Human Resource Management at the University of Ghana Business School and a Senior Consultant with the Corporate Support Group - Ghana. He is the Executive Secretary of the Academy of African Business and Development (AABD). He teaches and researches in human resource management and development, cross-cultural and comparative management, organizational and interpersonal communication. 

Ellis L.C. Osabutey isa Reader in International Business & Strategy at Roehampton Business School, University of Roehampton. His research focuses on Foreign Direct Investment, Technology and Knowledge Transfer, SME Innovation Strategies, Mobile Technology and Financial Inclusion, etc. His empirical work generally covers developing countries and is focused on, but not limited to, Sub-Saharan Africa. Ellis is Associate Editor of the Journal of Africa Business and an Editorial Board Member for Technological Forecasting and Social Change.

Simon P. Sigué is a Full Professor of Marketing at Athabasca University, the President of the Academy of African Business and Development (AABD), and a former Editor of the Journal of African Business .  His research covers such topics as entrepreneurial marketing, franchising, marketingchannels, customer relationship management, game theory, and international marketing and is published in leading marketing, management science, and economics journals.



Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

30.06.2022

Herausgeber

Verlag

Springer

Seitenzahl

174

Maße (L/B/H)

23.5/15.5/1.1 cm

Gewicht

300 g

Auflage

1st ed. 2021

Sprache

Englisch

ISBN

978-3-030-70540-4

Herstelleradresse

Springer-Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE

Email: ProductSafety@springernature.com

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  • Produktbild: Business in Africa in the Era of Digital Technology
  • 1. Introduction to “Business in Africa in the Era of Digital Technology”.- 2. Digitalization in Africa: The case of public programs in Ghana.- 3. Maximizing Human Resource Development in Sub-Saharan Africa in the Digital Era.- 4. Digitizing Recruitment and Selection of Employees in Ghana: A Social Media Network Perspective.- 5. Gender and Rural Entrepreneurship in digitizing sub-Saharan Africa.- 6. Social Media and Economic Development: The Role of Instagram in Developing Countries.- 7. Franchising in the gasoline retail industry in Cameroon: A strategic perspective.- 8. Supply chain management systems in Africa: insights from Nigeria.- 9. Understanding rural micro and small business marketing practices in Ghana.- 10. Attitudes to Globalization in the Public, Private and NGO Sectors.