Summary: What the Customer Wants You to Know Review and Analysis of Charan's Book
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Sprache:Englisch
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Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
16.09.2016
Verlag
Business Book SummariesSeitenzahl
42
Maße (L/B/H)
18/12/0.4 cm
Gewicht
53 g
Sprache
Englisch
ISBN
978-2-511-04842-9
This complete summary of the ideas from Ram Charan's book "What the Customer Wants You to Know" reveals that the traditional sales process is broken. Customers today have so many choices that if all you focus on is price, the only thing you can do is keep lowering your prices until it gets to a stage where yoüre not making enough money to stay in business. In this book, the author explains that a new approach to selling is needed, called "value creation selling". This summary demonstrates what this approach entails and how you can use it to develop customer relationships that deepen over time and make it difficult for customers to switch to someone else.
Added-value of this summary:
¿ Save time
¿ Understand key concepts
¿ Expand your knowledge
To learn more, read "What the Customers Want You to Know" and discover the key to attracting and retaining customers in today's overcrowded marketplace.
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