Contents
Introduction: Social Change Communication in Indigenous Languages
Abiodun Salawu, Tshepang Bright Molale, and Enrique Uribe-Jongbloed
Part 1. Indigenous Mass Media and Health Communication
Chapter 1. Xhosa/English (Xhoslish) Code-Switching in Radio Health Programming towards Communication for Development and Social Change: Analysis of Selected Radio Station in South Africa
Moses Ofome Asak, Tshepang Bright Molale, and Abiodun Salawu
Chapter 2. Critical Discourse Analysis of Traditional Medicine Outdoor Advertising and Public Health Issues in Northern Nigeria
Aondover Eric Msughter, Mohammad Garba Kuchi, and Abubakar Aliyu Abba
Chapter 3. Indigenous Language Status and the Threat to Transmission and Acquisition of Traditional Medical Knowledge (TMK)
Janet O. Adekannbi
Chapter 4. Indigenous Languages, Digital Media, and COVID-19 Pandemic in the Global South: A South African Discourse
Fulufhelo Oscar Makananise, Edgar Julius Malatji, and Shumani Eric Madima
Part 2. Resistance, Resilien