Strategic Management From Confrontation to Transformation

Strategic Management is an outstanding textbook for strategy students at all stages of learning. The book is written in an engaging and accessible style, and concepts and frameworks are clearly illustrated through a series of contemporary case vignettes. . . I recommend Strategic Management to anyone seeking a systematic and pragmatic approach to learning how to manage strategically and shape competitive advantage in an unpredictable and rapidly changing world.

Professor Thomas C. Lawton

Editor-in-Chief, Long Range Planning

University College Cork, Ireland

Brunel University London, UK

Dartmouth College, USA