The Great 8 Pillars ROI-Driven Marketing for Manufacturing Companies
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- Hardcover
- Taschenbuch ausgewählt
- eBook
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Sprache:Englisch
Fr. 31.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
27.06.2023
Verlag
Lioncrest PublishingSeitenzahl
258
Maße (L/B/H)
21.6/14/1.5 cm
Gewicht
369 g
Sprache
Englisch
ISBN
978-1-5445-4406-9
Many manufacturing business owners see marketing as nothing more than smoke and mirrors. When they do invest in marketing, they expect a measurable return on their investment. It doesn't help when marketing executives themselves get addicted to the rhythms of tactical efforts and focus on generating output instead of outcomes. That "more, more, more" approach results in a reactive, whack-a-mole cycle that delivers burnout, turnover, and increased costs instead of long-term ROI. Before long, marketing itself seems pointless. ¿ Christopher Peer knows there's another way. Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment-and to value marketing in the process.
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