Tourism and the Experience Economy in the Digital Era Behaviours and Platforms
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- Hardcover
- Taschenbuch ausgewählt
- eBook
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Sprache:Englisch
Fr. 73.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
02.10.2023
Abbildungen
schwarz-weiss Illustrationen, Raster, schwarz-weiss, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss
Herausgeber
Xiang Ying MeiVerlag
Taylor & FrancisSeitenzahl
240
Maße (L/B/H)
23.4/15.6/1.3 cm
Gewicht
384 g
Sprache
Englisch
ISBN
978-1-03-237218-1
This book brings together diverse theoretical perspectives and practical examples of the experience economy in developing and developed economies in tourism-related industries. It provides insights on 'new' experience development attributed to new technology and changes in consumer behaviour.
It explores how digitalisation and new digital tools, smart solutions, smart applications, and social media platforms to frame and create unique and memorable experiences. It also focuses on the role of technology in changing consumer behaviour and motivations. Chapters are contributed by global academicians and industry practitioners with the goal to link theories to practical case studies and thought points throughout the chapters to trigger curiosity and critical thinking.
This book provides insights on the development and trends in the tourism industry in the 'new' technology-driven experience economy. It will appeal to students, researchers and practitioners in the fields of tourism, the creative industries, business studies, cultural studies and leisure studies.
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