List of Figures
List of Tables
Introduction: The country of origin (COO), country-of-origin (COO) dimensions, and country-of-origin effect (COE) – general overview and theoretical approaches
Marzanna K. Witek-Hajduk and Anna Grudecka
Part I: Country of origin in international business – a strategic perspective
1. Country of origin as a challenge in international business: The strategic perspectives of companies from developed vs emerging markets
Marzanna K. Witek-Hajduk
2. Managing country-of-origin effect through public-private cooperation: A review of international practices
Magdalena Florek and Marta Hereźniak
3. Approach to the country-of-origin in the context of corporate responsibility and sustainability
Anna Napiórkowska
4. Rebranding and country-of-origin effect
Natalia Wojciechowska
Part II: Country of origin in international business – economic and legal aspects
5. Communicating the country-of-origin in advertising: Semiotic persuasion
Ewa Szczęsna
6. Linking agri-food products with their origin: how can establishing a geographical indication benefit EU food producers and exporters?
Agnieszka Hajdukiewicz
7. Legal pitfalls of country-of-origin determination
Edyta Małecka-Ziembińska, Anna Siwiec and Beata Stępień
Part III: Country of origin effect in international business – a consumer perspective
8. Haute couture, Versace law, "made-in Germany" and "made-in Poland"
– a legal comparative perspective on edging out the competition with brand origin
Marlena Jankowska, Mirosław Pawełczyk and Justyna Kania
9. Country-of-origin effect as a challenge in international business – a perspective of consumers from developed vs. emerging markets
Anna Grudecka
10. The impact of COO on consumers' perception of luxury goods
Beata Stępień
11. The impact of country-of-origin and region-of-origin on the evaluation and pricing of food products. The role of consumer ethnocentrism
Jarosław Górski, Magdalena Brzozowicz and Karolina Jończyk
Index
