Consumer Behaviour
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- Taschenbuch
- eBook ausgewählt
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Form:Einzelkauf Download
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Sprache:Englisch
Fr. 18.90
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
20.04.2023
Verlag
Pearson HigherEducationSeitenzahl
(Printausgabe)
Dateigröße
30067 KB
Auflage
2. Auflage
Sprache
Englisch
EAN
9781485716839
Consumer Behaviour: Global and Southern African Perspectives 2nd edition discusses the behaviour of consumers in the South African environment. Aimed at marketing and consumer behaviour students in South African higher education institutions, the South African text was written and adapted from the fully updated 12th US edition of Schiffman's and Wisenblit's Consumer Behaviour. Through its chapters, the authors research consumer behaviour in South Africa and teach in South African higher education institutions.
The book is divided into five parts with 16 chapters that guide you through the specific issues that marketers and consumer behaviour specialists face in the diverse South African markets and society.
This text is an invaluable resource for all marketing and consumer behaviour students, lecturers and practitioners in South Africa.
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