The WhatsApp India Story Inside the Digital Maya Sphere

'This book tells many stories that together provide an overview of the phenomenal penetration of WhatsApp into all walks of life in India-from personal messaging to professional communications, from politics to business, from prosocial uses to antisocial abuses-providing rich fodder for research and media literacy campaigns.'

-S. Shyam Sundar James P. Jimirro, Professor of Media Effects, Penn State University, USA

'This book is an important effort to holistically explore the influence of WhatsApp in India. The content involves issues of interest for both general and academic audiences and is presented in a lucid manner. The authors explore the use of WhatsApp in a wide variety of real-life contexts which adds to the richness of the content and relevance of the book for non-academic audiences.'

-Dr. Jatin Srivastava, Professor and Director, Institute for International Journalism at Ohio University, USA

'This book offers a systematically researched deep dive into the social media phenomenon that is changing generations across geographical and class barriers with wildfire speed, challenging, empowering and threatening the social fabric, keeping policymakers and administrators struggling with new-age puzzles to solve.'

-Madhavan Narayanan, Senior Editor, Technology & Political Economy Analyst