Risk Roulette The Surprising Reasons Why Some Businesses Work and Others Fail

"A fascinating subject, brilliantly brought to life through a mix of sport and business case studies. A valuable read." ("Catherine Baker, author of Staying the Distance: The lessons from sport that business leaders have been missing")
"An essential read for budding entrepreneurs or anyone trying to understand the business world." ("Richard Fletcher, Business Editor of The Times")
"This book is indispensable in explaining the often misunderstood challenges, opportunities and lessons that risk-taking offers us. It's a great reminder that risk is ever-present in business and life. " ("Jake Humphrey, host of the High Performance podcast")